19 Things Data Doesn’t Tell Us About Customers

Or, 19 things in-person research and observation *can* tell you. These insights from 'shopper stalker' Tessa Stuart underscore the power of observation…

Jun 8 • 

Stephen Morris

April 2025

What did the Luddites ever do for us?

I don’t want to sound like a Luddite - because I’m not one - however, I can’t help feeling that, like Maslow’s hammer, AI is good at what it’s good at.

Apr 29 • 

Stephen Morris

The most important question?

If you want to engage and motivate users, prospects or even employees, you need to put one key question at the heart of your approach.

Apr 12 • 

Stephen Morris

Untuition: Are We Drowning Out Our Gut Instincts?

In a world dominated by dashboards, metrics, and now machine intelligence, a quiet shift might be underway — one that goes unnoticed until the…

Apr 7 • 

Stephen Morris

March 2025

Are you making it easy?

If you're trying to engage customers or clients, making it easy for them is crucial.

Mar 7 • 

Stephen Morris

January 2025

What are humans for?

There’s no shortage of thinking on AI and what it means for the economy, workforce and even humanity. This recent interview with Open AI's Sam Altman is…

Jan 21 • 

Stephen Morris

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December 2024

The value of regret

As another year ticks to a close, I'm reminded that dealing appropriately and effectively with what happens – or doesn’t happen – is an essential skill.

Dec 28, 2024 • 

Stephen Morris

Understanding buyers: the key to successful selling?

Do you like selling? Can you run a business if you don’t? How does understanding the psychology and perspective of your buyer help?

Dec 20, 2024 • 

Stephen Morris

November 2024

Start with the headline

How do you make the most successful album of all time? Start with an idea and make it a clear, succinct and contagious one.

Nov 13, 2024 • 

Stephen Morris

How to be different when you're the same

Lessons from AO.com founder and CEO John Roberts

Nov 6, 2024 • 

Stephen Morris